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Growing Your Business with Human Design

business strategy human design purpose Sep 01, 2025

Insights from our Ask the Expert Session with Mathilde Froget

Human Design has been cropping up more and more in our meetings lately. Perhaps you’ve heard the term, dipped into your chart, or even had a reading before. It’s one of those topics that feels endlessly deep — layered, nuanced, and a little mysterious at first glance.

So we invited Mathilde Froget, Human Design expert, coach, and leadership guide to our Ask the Expert session. Mathilde has a gift for making Human Design practical, grounded, and applicable to how we run our businesses.

Here are some of the key takeaways, reflections, and prompts from our conversation. As always, the beauty of Human Design lies in experimenting with it for yourself, so think of this as an introduction, or a spark of curiosity to explore further. 

 


A Quick Refresher on Human Design


At its heart, Human Design is a map of your energetic blueprint. It’s a system that combines astrology, the I Ching, Kabbalah, and the chakra system to describe how you are uniquely wired to operate in the world.

Your chart (sometimes called a bodygraph) is created from your date, time, and place of birth. From that chart you’ll discover your Type (such as Generator, Manifestor, Projector, Manifesting Generator, or Reflector), your Strategy (how you are designed to interact with the world), and your Authority (how you’re meant to make decisions).

As Mathilde reminded us, Human Design isn’t a quick fix business blueprint or a one-size-fits-all model. It’s an experiment. It’s a way to understand yourself more deeply, make decisions in alignment with your energy, and ultimately trust who you are.

When we apply this to our businesses, we stop chasing strategies that don’t fit us and instead build from a place of alignment.

 

Why Human Design Matters for Entrepreneurs


Running your own business demands a lot. Constant decisions, visibility, marketing, managing energy, boundaries, pricing… the list goes on. It’s really no wonder that we sometimes feel stuck, confused, or burnt out.

Human Design offers cues and insights that help us:

⚜️  Recognise when we’re out of alignment (for example, through feelings of frustration, anger, or burnout).

⚜️  Reconnect to what actually gives us energy and joy.

⚜️  Make decisions from a place of embodied wisdom, not pressure or comparison.

⚜️  Build businesses that reflect who we really are, rather than what we think we should do.


As the Founder, Kate put it in the session, “It’s like having your own little coaching handbook.”

 

A Closer Look at the Types


Here’s a taste of what we explored about the different Human Design types, and how they might show up in business.

⚡️ Manifestors: The Disruptors

Manifestors are initiators. They have powerful, direct energy that’s designed to start things and create impact. In business, Manifestors thrive when they own their voice, speak their truth, and don’t shy away from disruption.

The challenge? Manifestors can feel misunderstood or unheard, leading to frustration. Their key is to inform others about what they’re doing and gather allies, rather than pushing ahead alone.

📌  TIP
If you’re a Manifestor, work on confidence in your message, and practice informing others before you act. It will make your path smoother and bring the right support your way.

 

🎨 Manifesting Generators: The Multi-Passionate Innovators

This type are designed to follow their excitement, pivot, and juggle multiple passions. They often feel pressure to “niche down” but Human Design reminds us that their diversity of interests is actually correct.

The key is to listen to your sacral response. That gut yes/no in the body, and allow yourself to pivot when the energy is no longer there.

📌  TIP
Think of your business like a permaculture garden, with many plants growing together under one ecosystem. Your audience will follow you if you own your energy and communicate with confidence.

 

💡 Generators: The Builders

Generators have sustainable energy when they’re doing what lights them up. Their sign of success is satisfaction, and their red flag is frustration.

In business, Generators thrive when they respond to opportunities rather than trying to initiate from the mind. The challenge is learning to trust that embodied yes/no feeling in the belly and letting that guide decisions.

📌  TIP
Notice where frustration shows up in your work. Instead of pushing through, see it as a signal that you’re out of alignment and need to adjust course.

 

🧭 Projectors: The Guides

Projectors are not here to grind. They are non-energetic types who need plenty of rest and space to recharge. Their gift is in seeing systems, guiding others, and offering unique perspectives.

The challenge is the waiting game. Projectors succeed when they are invited into opportunities, which can feel frustrating. Their work is to focus on visibility, to be seen, like a lighthouse, so the right invitations arrive.

📌  TIP
Share your insights publicly, position yourself as a guide, and trust that the right people will recognise your wisdom.

 

🪞 Reflectors: The Mirrors

Reflectors are rare (around 1% of the population) and deeply attuned to their environment. They reflect the health of their community and often sense things long before others do.

For Reflectors, environment is everything. Being in the right places, with the right people, shapes their wellbeing and their business. Big decisions are best made slowly and ideally over a lunar cycle.

📌  TIP
Build a business model that allows spaciousness. Choose clients and communities that feel good for you, and trust your sensitivity as a gift, not a burden.

 

How This Plays Out in Business


Throughout the session, we saw how Human Design links directly to common entrepreneurial challenges:

  •  Pricing: Undercharging often stems from undervaluing ourselves. Knowing your design can help you price with confidence.
  •  Marketing & Messaging: When we value ourselves, we stop trying to prove our worth and start sharing from a place of clarity.
  •  Boundaries: Certain types (like Projectors and Reflectors) need to fiercely protect their energy. Human Design gives language to that need.
  •  Sustainability: Burnout happens when we override our natural design. Alignment leads to resilience.

As Mathilde put it: “Human Design is medicine for trusting yourself.”

 

A Reflection Exercise


Take a moment to explore these prompts:

  •  What is my Human Design type, and how does that resonate with how I already work? You can generate your chart here for free.
  •  Where do I notice signs of being out of alignment (frustration, anger, exhaustion, confusion)?
  •  How could I adjust one thing in my business this week to be more in tune with my design?

 

Key Takeaway


As entrepreneurs, we spend so much time looking outside for strategies and answers. Human Design invites us to look within, to trust that we are already enough, and to build from that place. 

It’s about coming back to yourself. Tuning in to your energy, your rhythms, your way of making decisions. It can be a great support in building your business.

Think of your design as a compass. Use it’s wisdom in a way that feels good to you, and notice the effect it has.

 

Experiment with something NEW 

Next time you feel stuck in your business, pause and instead of asking What should I do?”,

ask "What does my design invite me to try?”

 


 

🎥  This is from The Women Entrepreneurs Group monthly Ask The Expert session on zoom. If you’d like to watch the full recording of this and all of our previous sessions, (we have a different guest expert every month) join the membership here