How to Work With Fear as a Solopreneur
Feb 28, 2026
This is a practical guide to feeling fear and moving forward anyway.
Fear has an annoying habit. Showing up right at the edge of the thing you want.
When you are about to raise your prices.
Post a bold opinion.
Launch the offer.
Message the person.
Say no.
Be seen….
It’s easy to assume fear is a sign that you should stop. That it means you’re not ready. That it’s proof something is wrong. But fear is not always a warning. Often, it’s a doorway.
Jiddu Krishnamurti, a 20th century Indian philosopher, put’s it like this:
“What is needed, rather than running away or controlling or suppressing or any other resistance, is understanding fear. That means watch it, learn about it, come directly into contact with it. We are to learn about fear, not how to escape from it.”
That is the spirit of this guide. Not to get rid of fear. Not to fight it. Not to pretend you are fearless. But to come closer, understand what is happening, and still take the next step. Because fear is not the problem. Avoidance is the problem.
The two most common causes of fear
Most fear in business comes from two places.
1. Worrying about things that haven’t happened and probably will never happen
You can feel anxious about a future that doesn’t exist.
As Mark Twain put it, “I’ve had a lot of worries in my life, most of which never happened.”
This is what fear does. It time travels. It pulls you out of the present and into imagined disaster.
2. Getting caught in a story that feels like truth
The second cause is the story in your head that becomes reality.
It’s not a fact. It’s a perception.
But when fear is present, your mind tells you that story like it is absolute truth.
“They’ll judge me.”
“I will fail.”
“I will lose money.”
“I will look stupid.”
“If this does not work, I will not recover.”
You feel the story and then you behave as if it is already happening.
That is why fear can run your business from the background.
What to do instead
A helpful bridge between mindset and action comes from the book Feel the Fear and Do It Anyway by Susan Jeffers. The premise is that fear doesn’t disappear as you grow. Growth actually creates fear.
If you’re waiting to feel fearless before you act, you’ll be waiting forever.
A better question is:
How do I move forward with fear?
Here are the key mindfulness based ideas that matter most for solopreneurs:
Fear does not disappear as you grow
If you are growing, you are stretching. If you are stretching, fear will visit. That does not mean you are doing it wrong. It often means you are doing something meaningful.
The fear underneath most fears is “I can’t handle it”
So many fears are reduced to the thought “What if I cannot cope?”
A practical reframe can be, “I’ve handled difficulty before, and I can again.”
Not as a motivational quote but as real evidence. You’ve lived through hard days, you’ve adapted, learned and used that wisdom.
Confidence comes after action, not before
Confidence is the result of action.
The most reliable way to reduce fear is to take the next step.
It’s how you build proof in your nervous system that you can handle discomfort and be ok.
Security is not certainty, it’s about trusting your capacity
Certainty is not available to solopreneurs, we experience uncertainty daily.
But what we can build is resilience. Real stability comes from trusting yourself to respond, adjust, and recover.
Stop trying to control the unknown
The classic “What if” spiral is your mind pretending it can control the future.
It can’t.
What you can do is prepare your response. Train your nervous system to stay present. Choose your next step with intention.
Here’s a practise to try with this now:

✍🏻 An exercise to work with fear
Fear lives in the future. So we’re going to catch the future your mind keeps rehearsing.
This is an exercise you can do in 10 minutes, on any day, with a cuppa. You don’t need a retreat. You just need a quiet undisturbed space, a notebook and your favourite pen.
Step 1. Name the future your mind is rehearsing
Write down this question:
What am I afraid might happen in the next 3- 6 months if I really go for what I want?
Set a timer for 2 minutes and list as many as you can. No filtering. No making it sound nice. Let it be real. You’re just uncovering the fears so you can work with it.
Examples might include:
People judge me
I lose money
I get visible and feel exposed
I disappoint someone
I fail publicly
I succeed and cannot sustain it
I waste time and energy
I make the wrong decision
I get rejected
I get overwhelmed
Step 2. Choose the one with the most charge
Circle the one that feels most prominent or scary.
Then label what kind of fear it is. Here’s some examples:
Fear of rejection
Fear of failure
Fear of success
Fear of being seen
Fear of losing security
Fear of disappointing others
This matters because different fears need different responses. A fear of rejection often links to belonging. A fear of failure often links to identity and self worth. A fear of success often links to responsibility, visibility, or sustainability.
When you name the category, your fear becomes more specific, and therefore more workable.
Step 3. Accept, Release, Choose
Now we move into a simple practice rooted in cognitive behavioural therapy (CBT).
Ask yourself the following three questions.
a) What am I not accepting?
Write one sentence that names reality as it is, factually. No drama. No self judgement.
Examples:
The outcome is out of my control.
I cannot control how people respond to my work or my posts.
Not everyone is my ideal client.
I might make a mistake.
I might get feedback I do not like.
This decision involves a trade off.
I cannot do everything at once.
I am allowed to change my mind.
Then add this sentence straight after:
“And I can still choose how I respond about that now.”
This is a powerful sentiment because it pulls you out of helplessness and reminds your nervous system that you have agency.
You may not control the outcome, but you do control your next choice.
b) What do I need to let go of?
What one thing do you need to loosen your grip on?
Common answers are:
The need to be liked
The need to be certain
The need to get it perfect
The need to control the timeline
The need to avoid discomfort
The need to prove yourself
Now write:
“I release the need to ______.”
Some examples are:
I release the need to achieve this goal in a certain timeframe.
I release the need to be understood by everyone.
I release the need to get this perfect on the first try.
Now add a physical cue so your body understands the message. This is an important element if you’re to embody the intention to increase your capacity for being with fear without it overwhelming you. When your body softens, your mind follows.
Here are some ideas, but really make this your own:
Exhale slowly and drop your shoulders.
Reach your arms up, then open them wide as you exhale.
Feel your feet and soften your jaw.
c) What can I attend to that is in my control?
Now we move into action.
Write:
"Today, I will take the next step by ______.”
Examples for this might be something like:
Sending that email.
Posting the invitation once.
Practising that conversation out loud.
Raising my price for new clients only.
Writing the sales page draft.
Booking the venue.
Having the uncomfortable conversation kindly.
Or in your words:
“Today, I will take the next step by sharing my message bravely with conviction.”
This is where fear becomes information for what you need to do next. You’re not deciding the whole future today. It’s just about choosing the next step that’s in your control.
Step 4. Ground and embody it
Now anchor the decision in your body.
Stand or sit tall. Be with intention.
Feel your feet on the floor.
Put one hand on your heart.
Take one slow breath.
Then repeat:
“Even if ______, I will handle it. What I will do now is ______.”
What this exercise builds
When you do this regularly, three things happen.
1. You stop thinking fear is the truth
Fear is a feeling, a sensation and a storyline.
It’s not a fact. So over time you learn to spot the future rehearsal and come back to what’s real now.
2. You build self trust
Every time you take a small step while fear is present, you’re teaching your nervous system that you can do hard things. You can tolerate discomfort. And you can recover if it goes wrong. This builds confidence.
3. You reduce procrastination and regret
Procrastination can look like laziness, but it’s usually fear in disguise. When you learn to be with fear directly, you spend less time stuck, and more time moving forward.
This is crucial in a micro business. Because the biggest cost of fear is not the feeling itself, it’s the opportunities you never give yourself because you keep waiting for perfect safety.
⏰ By living in the present, you reduce fear and anxiety
This takes practice, but it is achievable.
Fear will still appear, that’s totally normal. You’re human! And especially when you are doing brave things it will likely show up uninvited.
But you don’t have to let it run the show. You can learn about your fear, come into contact with it, and still take the next step.
One breath. One choice. One action at a time.
P.S. If you'd like the support, encouragement and accountability of a group of wise and welcoming women, find out more about The Women Entrepreneurs Group here: www.thewomenentrepreneursgroup.com